Art toy as a tool for engaging the global public on the city of Surabaya

Art toys, often called designer are three-dimensional figures of hybrid and stylised characters that reproduced commonly customised in limited quantities sold among segmented hobbyists collectors. Within this niche, however, there is an unexplored territory art toy character design based on a city’s symbols. Such the case with city emblem Surabaya, Indonesia, which already has iconic images shark crocodile (Suro Boyo). As Surabaya continuously focuses its image, toys symbols prove to be potential platform asset for engaging public towards city. If aligned integrated well tourism activities, licensing, branding, various marketing communication media, it prospective resource intellectual property diplomacy local global settings. This article traces conveys process investigates possibilities concerns designing promoting named Subo, Surabaya’s symbol.